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Top 10 Marketing Attribution Solutions Companies – 2022

Marketing campaigns need to be tracked effectively to inform business strategies, so organizations can make improvements to yield better results. Without correct marketing measurement and attribution, strategy and decisions are a guessing game.

Technology plays a significant role in measurement and attribution methods due to the complexity of today's marketing initiatives. A combination of models and the correlation of each data is necessary for marketers to determine the best optimizations for online and offline campaigns. Doing this requires a powerful analytics platform, though many marketers have been disillusioned with these platforms before. Marketers who find the right platform providing in-campaign insights into online and offline marketing optimizations gain a distinct advantage over their competitors.

Accurate measurement and attribution require high-quality data. In an era when the incremental impact is becoming more important to brands, even minor data errors can have major consequences. Thus, marketers pay more attention to data quality to obtain a complete and accurate picture of their customers.

As much as data and technology are emphasized, it's important to remember that the audience is primarily humans. While data is crucial, it only plays a small role in solving the problem. Panels and surveys continue to be enhanced by artificial intelligence and related technologies. However, even with these exciting developments, human observation and insight remain critical to decision-making; just as in other fields, it is expected that blending human and machine intelligence will produce the best results.

In this edition, our aim is to provide readers with insights into current marketing attribution solutions and the innovations taking place in this sector.

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    Top Marketing Attribution Solutions Companies

  • App Science® harnesses the power of smartphones to provide clients with a 55MM People-Based Household Graph containing insights from 280 million mobile devices and 110 CTV human behavior signals. The firm’s mobile-first advanced analytics offers a holistic view of clients’ audiences, helping them comprehend every bit of data on who they are reaching, where they are reaching, and how to improve their marketing approach. As a result, clients are able to stay one step ahead of the ever-evolving consumer landscape

    www.appscience.inc

  • C3 Metrics

    C3 Metrics

    C3 Metrics is a provider of advanced measurement and analytic tools for large, cross-channel advertisers in the D2C, financial services, automotive and healthcare marketplaces. It’s sophisticated tool powers critical decisions across sophisticated media buyers. They bring digital-level insights to complex, multi-touch consumer journeys. The firms' Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights

  • ChannelMix

    ChannelMix

    ChannelMix is an advertising service provider offering leading brands and agencies a clear path to measuring and growing marketing ROI. They are pioneered in future-ready marketing measurement with first-party analytics tracking and data models that deliver more accurate, sustainable and impactful insights to the business. In addition, they provide the roadmap to optimize media tactics and measure marketing impact to maximize ROI and revenue

  • Fairing

    Fairing

    Fairing a platform designed to help DTC brands embrace the flow of their customer relationships. The firm brings speed & scale to zero-party data so that Ecommerce brands can build sustainable customer relationships and growth models. Marketing attribution, segmentation & personalization, CRO and more are delivered through the survey data and operationalized for automation & integration to increase brand experience and enhance the entire martech ecosystem

  • Full Circle Insights

    Full Circle Insights

    Full Circle Insights delivers sales and marketing performance management solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology to measure a company’s marketing impact. Built 100% on the Salesforce Platform, Full Circle Insights’ products complement leading marketing automation solutions

  • LeadsRx

    LeadsRx

    LeadsRx Attribution is a multi-touch attribution platform that doesn't rely on third-party cookies to capture buyer paths to purchase. Instead, they provide marketing analytics SaaS software and services that help marketers increase customer acquisition efficiency, grow lifetime value, and identify wasted ad spend. In addition, they provide real-time analysis and seven different attribution models that offer unique insights to improve marketing performance

  • Mint Measure

    Mint Measure

    Mint Measure is a platform that helps companies build stronger agency-client relationships by improving trust and client satisfaction. They help fix siloed data, prove effectiveness, and drive results for brands. In addition, they are unique in providing all the analytics and impact of ad campaigns in a single platform

  • OptiMine

    OptiMine

    OptiMine Software is a cloud-based cross-channel marketing analytics and optimization platform that helps marketers grow their businesses and achieve significant ROI lift from their ad investments through agile marketing measurement and optimization. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing profound campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions

  • Reveal Mobile

    Reveal Mobile

    Reveal Mobile is a results-driven geofencing marketing platform that allows app publishers and media companies to understand and target their mobile audience. They provide location-based marketing and analytics for agencies, brands, media companies, retailers and others to better understand the customers, reach them based on where they go, and measure the impact of digital advertising and promotions

  • Statsocial

    Statsocial

    StatSocial delivers the industry’s leading social audience insights platform, empowering marketers to identify and reach audiences. Marketers use their platform to merge an individual’s interactions across major social and community platforms into a single verified identity. With over 95,000 attributes at their fingertips, marketers build audiences based on an individual's brand affinities, interests, passions, preferred media channels, trusted influencers and more to gain comprehensive insights, execute market research initiatives, measure influencer and earned media programs, and run highly targeted paid campaigns