Aptitive: Bolstering Data-Driven Decisions Through Analytics

Top 10 Marketing Attribution Consulting/Service Companies - 2020

In a prospect’s path to reach a customer, they often have to engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. So, how can marketers better understand where to invest their budgets if they can’t be sure which marketing channel to attribute success or failure to? Fortunately, the answer to this problem lays with marketing attribution solutions.

Attribution models help determine a consistent way to assign credit for sales to the various touchpoints in a customer’s path to conversion. Also, attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels. Marketing attribution enables marketers to optimize their strategies and allocate budget and resources to the channels that generate the most conversions. A common and very simple one is the last click attribution model, which gives credit for a purchase to whatever marketing element a customer last interacted with. However, the modern customer journey is not linear and therefore first-click or last-click attribution models fail to provide an accurate representation of what the

customer journey is really like. This is why multi-touch attribution models are more suited to provide a more accurate representation of attribution.

At this juncture, there are a wide variety of solution and service providers entering the industry with a set of advanced marketing attribution solution offerings. To help companies navigate through the best-of-breed marketing attribution vendors, MarTech Outlook has compiled a list of ‘Top 10 Marketing Attribution Solution and Service Providers– 2020.’ The enlisted organizations offer solutions and services that help businesses on the right path to more efficient marketing and higher conversion rates. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.

We present to you MarTech Outlook’s, “ Top 10 Marketing Attribution Consulting/Service Companies - 2020.”

Top Marketing Attribution Consulting/Service Companies

Foottraffik is a San Francisco-based digital advertising agency offering an all-in-one cannabis marketing softwaresolution.Through the use of data, analytics, machine learning, and revenue attribution from digital advertising channels, the Foottraffik team is able to craft unique digital advertising strategies to propel their clients’ eCommerce growth. Footraffik offers a three-pronged solution. The company offers a first-of-its-kind Google Ads AI solution for dispensaries. Their unique machine learning pulls in real-time information from Google News, Bing News, Facebook, Instagram, Twitter, LinkedIn, weather APIs, CRMs, e-commerce data repositories, and other sources.

foottraffik.co

2X

2X

2X is the world's first B2B marketing as a service (MaaS) firm, focused on providing end-to-end marketing expertise for established companies in the technology and professional services industries. Founded in 2017 by three former CMOs from major global corporations, the company's mission at 2X is to improve marketing performance with powerful, data-driven campaigns that help businesses create more visibility, generate leads, and increase competitive advantage—twice as fast, and with double the impact. 2X is composed of world-class marketing strategists, developers, analysts, designers and writers who work together to build, run, and optimize marketing. 2X is growing fast, and the company is looking for the best talent to join its pioneering MaaS team.

Adlucent

Adlucent

With a holistic perspective on digital, Adlucent offers a differentiated marketing experience centered on a singular goal: making our customers as profitable as possible with every dollar spent. Adlucent’s unique structure empowers its teams to be adept in all major acquisition media channels. The company has unparalleled expertise in PPC and PLA management, social media, programmatic display, marketplace management, as well as content production and distribution. Connecting the dots across disciplines, the company effectively guide its customers to invest in the right channels at the right time.

Brand Mark Digital

Brand Mark Digital

Brand Mark Digital (BMD) is a woman-owned, experience-driven marketing agency based in Nashville, TN. The company empowers businesses to get more with their marketing spend. Brand Mark Digital’s proven professionals serve the clients with over 20+ years of combined marketing experience. Expect strategic consultations and complete marketing solutions tailored to the client’s individual needs and delivered when they need it. All of the company’s services fall into three major categories: Strategy, Digital, and Creative. BMD always starts by discussing the client’s goals and needs during a face-to-face (or virtual, if necessary) meeting to get to know them better, ensuring it provides the best offerings and options to launch their company towards achieving their goals.

DOM360

DOM360

DOM360 is an award-winning full service digital agency that specializes in the automotive industry. With deep digital roots and extensive automotive experience, the company gets brands their fair share of consumer attention and sales with equal parts capability, ingenuity, and creativity. The company's in-house capabilities include Website Development & Optimization, Mobile Marketing, Social Media Management & Advertising, Brand Planning & Strategy, Search Engine Marketing, Search Engine Optimization, Video Creative & Production, Media Planning & Buying, Print, Point of Sale, Sales Tools, B2B Marketing, and more.

ForwardPMX

ForwardPMX

ForwardPMX is a global brand performance and full service media agency designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology and performance media solutions that reach people all over the world. By pairing people with data-led process and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem solving. ForwardPMX is a proud member of The Stagwell Group.

Havas Edge

Havas Edge

Havas Edge is an award-winning international performance marketing agency with a proven track record of helping clients succeed. The company is an integrated agency that embraces every media channel, a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast and media domains, Haves Edge helps its clients build their businesses and brands - in that order. Havas Edge is also part of the Edge Performance Network, a full-service, global performance marketing network.

Search Influence

Search Influence

Search Influence specializes in search engine optimization, social media management and advertising, paid online advertising, lead tracking, content creation and optimization, and digital asset development and promotion. Whether working directly with businesses or with our white label partners, we focus on customer return on investment. Since our start in 2006, Search Influence has grown the local jobs market every year, and this is a history we are proud of. After Hurricane Katrina, Search Influence began in a spare room, and today employs almost 100 professionals in our downtown New Orleans offices.

The Specialist Works

The Specialist Works

The Specialist Works is an independent media and marketing services agency. They do the specialist work that unlocks more possibilities for growth-minded brands. With an evidence-based approach, The Specialist Works provide media planning and buying, data services and creative solutions. The Specialist Works employs 150 people with offices in the UK, Ireland, US and China. It has accrued awards such as Campaign’s 50 Best Places to Work 2019: Top 5 Large Companies and Media Week’s Long-Term Media Strategy 2019.

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a full-service digital marketing agency headquartered in Arlington, Texas. Thrive has been providing web design and online marketing services since 2005. In that time the company developed a reputation of superior customer service with a track record of success. The company strives to understand your business goals first and then develop a strategic project plan to use as a road map for your web design project and online marketing campaign. Since thrive is a full-service agency, it can handle everything in-house from building a custom WordPress website to managing the client's social media to developing and executing a search engine marketing campaign.